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Marketing Communications Manager
Dallas, TX 75225 US
Energy conservation company
In business over 30 years
Rapidly growing company
Marketing Communications Manager Role:
In this role, you will be an integral part of the company’s continued growth and work with the leadership team and direct the marketing initiatives.
Lead the formulation, execution, and enhancement of integrated marketing campaigns, overseeing the entire lifecycle from initial contact to final execution, with a focus on driving growth.
Responsible to develop powerful analytical processes to establish campaign expectations, inform decision-making, and recommend marketing strategies.
Work closely with the senior leadership team.
Incorporate data from diverse sources to derive actionable insights, document lessons as best practices, and identify cost-effective tracking tools.
Establish and oversee key performance indicators (KPIs) across multiple marketing channels.
Analyze potential new products/media to enhance the marketing/communications work for the company.
You will create marketing and promotional materials, as well as sales collateral, web content, blog articles, press releases, social media posts, video scripts, and both print and digital copy.
Edit, proofread, and revise communications.
Manage a small team of freelance specialists for design and video projects.
Drive the promotion of the company’s services through targeted social media and public relations initiatives.
Implement an ROI-driven approach to expand the company’s business into new market segments.
Supervise content marketing, nurture marketing, and social media strategy to make sure efforts are in alignment with the company’s brand strategy and organizational standards.
Provide strategic leadership to the marketing initiative.
Marketing Communications Manager Background Profile:
Bachelor’s degree in Business Marketing or a related field
Master’s degree is a plus but not required.
8-10 years of experience
The ideal candidate is an individual contributor who has experience in both digital and print, and experience operating on a strategic as well as tactical level.
Possess a proven track record of working in digital marketing as well as print marketing.
Demonstrate experience in leading and managing SEO/SEM, marketing databases, email campaigns, social media efforts, and display advertising campaigns.
Strong creative skills – Create engaging and motivational digital campaigns while identifying target audiences.
Have experience in optimizing landing pages and user funnels.
Strong knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends.
Excellent verbal and written communication skills and presentation skills.
Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
Be skilled in setting up and optimizing Google AdWords campaigns.
Strong analytical skills along with a data-driven mindset.
Have an awareness of shifts in the market and continuously monitor the relevance of the website and collateral materials.
Features and Benefits:
Medical, Dental, and Vision Insurance
Flexible Spending Accounts
Voluntary Short-Term Disability
Employer Paid Long-Term Disability
401K plan with matching contributions
Join a passionate team dedicated to making a difference
Work with servant leaders who prioritize the growth and development of their team
Frontline Source Group is an Equal Opportunity Employer. Candidates must be authorized to work in the United States without sponsorship. The client cannot sponsor any visas.
Disclaimer: sensitive and personal data will not be requested by Frontline Source Group or its affiliates until a job offer is made and accepted. If you ever doubt the validity of our job postings, we encourage you to call one of our branch locations to verify the status on any job.
Meet Your Recruiter
Lindsey Davidson has been a top Executive Recruiter for Frontline Source Group since 2017. She graduated from Stephen F. Austin State University with her Bachelor’s in Business Communications/Corporate Education before joining the team. Lindsey’s priority when working with a candidate is to listen to what they value, and work to find a position that is a match for both skill set and company culture. She will be your partner throughout the job search to identify the next step in your career. Connect with her today to learn about available openings!
Our process is designed to save you time. There’s no need to come in to register. All you need to do is submit your resume through the “Search Jobs” link or the “Upload Resume” link. If you are a fit for this role, and have additional questions, please reach out to Lindsey directly below.