Director of Marketing

Dallas, TX 75225

Posted: 04/22/2024 Employment Type: Direct Hire Industry: Other Job Number: 18852 Pay Rate: 165,000

Job Description

Our client in Dallas, TX has an immediate need for a Director of Marketing on a direct hire basis.

Company Profile:
Energy conservation company
In business over 30 years
Rapidly growing company

Director of Marketing:
In this role, you will be an integral part of the company’s continued growth and work with the leadership team and direct the marketing initiatives.
Lead the formulation, execution, and enhancement of integrated marketing campaigns, overseeing the entire lifecycle from initial contact to final execution, with a focus on driving growth.
Responsible to develop powerful analytical processes to establish campaign expectations, inform decision-making, and recommend marketing strategies.
Work closely with the senior leadership team to create a strategic marketing plan, execute the plan and manage the marketing budget.
Incorporate data from diverse sources to derive actionable insights, document lessons as best practices, and identify cost-effective tracking tools. 
Create marketing and promotional materials, as well as sales collateral, web content, blog articles, press releases, social media posts, video scripts, and both print and digital copy. 
Edit, proofread, and revise communications. 
To the extent needed to execute the marketing plan, manage a small team of freelance specialists for design and video projects. 
Provide customized collateral support to the outside sales team.
Drive the promotion of the company’s services through targeted social media and public relations initiatives. 
Develop and implement brand awareness campaigns and initiatives to support the company’s expansion into new verticals.
Develop content marketing, nurture marketing, and social media strategy to make sure efforts are in alignment with the company’s brand strategy and organizational standards. 
Provide strategic leadership to the marketing initiative.

Director of Marketing Background Profile:
Bachelor’s degree in Business Marketing or a related field
Master’s degree is a plus but not required.
8-10+ years of experience
The ideal candidate is an individual contributor with a proven track record of working in digital marketing as well as print marketing.
Demonstrate experience in leading and managing SEO/ORM, marketing databases, email campaigns, social media efforts, and display advertising campaigns. 
Strong creative skills – Create engaging and motivational digital campaigns while identifying target audiences. 
Experience in optimizing landing pages and user funnels. 
Strong knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends. 
Excellent verbal and written communication skills and presentation skills.
Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
Be skilled in setting up and optimizing Google AdWords campaigns. 
Have a working knowledge of HTML, CSS, and JavaScript development and constraints. 
Strong analytical skills along with a data-driven mindset. 
Have an awareness of shifts in the market and continuously monitor the relevance of the website and collateral materials.

Features and Benefits:
Medical, Dental, and Vision Insurance
Flexible Spending Accounts
Voluntary Short-Term Disability
Employer Paid Long-Term Disability
401K plan with matching contributions
Join a passionate team dedicated to making a difference
Work with servant leaders who prioritize the growth and development of their team


Frontline Source Group is an Equal Opportunity Employer.  Candidates must be authorized to work in the United States without sponsorship.  The client cannot sponsor any visas. 

Disclaimer: Sensitive and personal data will not be requested by Frontline Source Group or its affiliates until a job offer is made and accepted. If you ever doubt the validity of our job postings, we encourage you to call one of our branch locations to verify the status on any job.
 

Job Requirements

marketing manager, sr marketing manager, marketing communications director

Meet Your Recruiter

Lindsey Davidson

Lindsey Davidson is a graduate of Stephen F. Austin State University and has been with Frontline Source Group for over 5 years as an Executive Recruiter. Lindsey specializes in the Health, Safety, and Environmental (HSE) sector, specifically with the following: HSE Director, HSE Manager, Quality & Safety Managers HSE Specialist, HSQE, HSEQ, HSEQ Management and Analysts. Working with these professionals nationwide in varying industries has allowed her a true understanding of the market with real-time data.

Lindsey represents the top 20% professionals, and knows how to present her candidates’ with a competitive approach to land them their next career move. Whether you are searching for your next opportunity or if you need to locate top-quality HSE talent, Lindsey will be dedicated to your search!

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About Dallas, TX

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